Social Media Marketing and Pharma

Business Practices on the web

Pharmaceutical industry has now taken social media as one the major areas for its product promotion. Veeda CR occupies a niche position as it one of the one Indian CRO companies promoting its services on the Social media via business blogging.

A few inferences on the above facts:
* Majority of the Big Pharma companies already have more mature Social Media strategies. Overall Social Media will play a bigger role in companies' marketing strategies during the coming years.
* Twitter is more important for proactive Social Media companies. Google is equally used at profiled companies.
* Twitter, LinkedIn and Face book mean the greatest benefit for corporations actively engaged in Social Media efforts.
* A few Companies report Social Media has the greatest impact on product branding and building the corporate image, followed by customer communication and education.

This blog is co-posted with the Veeda Clinical Research Blog.