Social networks reach new audience for clinical trials

While we hear a lot of what social networks can do for clinical trials, Brandon at Healthcare Trends looks at what Facebook can do for clinical trials. He notes that 57% of all adults surf the web for health related information. In addition, 52% of Americans 18 to 64, and 75% of those 18-29, are on at least one social networking site.

This opens up a new pool of applicants for researchers. Brandon specifically looks at what Facebook can do in terms of marketing clinical trials to patients. With the Ads, researchers can reach their specific target market, from age range and gender to specific distances around an area. However, this should not be the only way researchers recruit their guests, but just another channel.

What do you think? Has your company recruited patients through a social media application? Were you able to reach more individuals?