Partnerships in Clinical Trials Speaker Spotlight: Dan Heath

Dan Heath
Innovation, Strategy, Marketing, Branding, Change Management, Communication

If there is something that characterizes the pharmaceutical environment today it is change. Whether it is because of new products, partnership models, delivery methods, technology, or the global economic landscape, pharmaceutical companies must be ready to learn new ways of doing things.

Your management of change is critical to the success of your company.

Why is it so hard to make lasting changes in your company? How do you get people to start behaving in a new way?

Join Dan Heath, Senior Fellow at Duke University's CASE center and co-author of Switch: How to Change Things When Change Is Hard, as he challenges the way you think about the framework need to create change. Dan will be drawing on case studies and decades of scientific research to help executives in the biopharmaceutical industry learn how to take small steps needed to create big changes.

Dan Heath will be presenting the keynote presentation, "Create and Manage Transformational Change – How Do We Make the Switch?" on Thursday, March 31, 2011 at the 20th Annual Partnerships in Clinical Trials Conference. He will explore a pattern in successful changes that you can apply to identify the critical moves needed to spark movement in a new direction. Download the conference brochure to find out more about his presentation and the rest of the agenda.

Dan previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and was translated into 29 languages. The book explores why some ideas survive and others die to help transform the way you communicate ideas in order to make messages stick.