The Future of Clinical Trials

In this video from Future Med, Dr. Roni Zeiger, Chief Health Strategist at Google looks at the future of clinical trials and how today's technology is changing the way patients are behaving. Online tools are allowing patients to come together and discover their illnesses. They supply a surprising amount of data voluntarily that allows them to look at their illnesses indepth. This can't occur in many of the clinical trials that are taking place today, not to mention the lag time that comes from creating a clinical trial through a major Pharma company.

So how can the Pharma companies behind clinical trials overcome this? Many are going to have to become more innovative and flexible.

At Partnerships in Clinical Trials 2012, the Innovative Patient Recruitment and Retention Strategies full day summit will examine creative ways companies are already looking to reach out to patients in innovative ways.  Join professionals from Merck, MS Clinical Trials, Shire Pharmaceuticals and more to discuss ways to connected with new patients. As reader of this blog, don't forget to mention priority code XP1700BLOG to receive 15% off the standard rate when registering to join us this March in Orlando!

What do you think online communities are doing for patient participation in clinical trials?  Do you think they are increasing the awareness?