Friday, September 30, 2011

Who can you meet at Partnerships in Clinical Trials Asia?

Partnerships in Clinical Trials Asia is your opportunity to establish benchmarks, standards and best practices in the development and commercialization of products in a global marketplace. No other event provides you with a better opportunity!  Will you be joining us this October 12-14, 2011 in Shanghai?

Representatives from these speakers and participants that have confirmed participation include:

• ALLERGAN PTE LTD • ANAPHORE INC • ASTRAZENECA • BIOGEN IDEC • BIOSTORAGE TECHNOLOGIES • BOEHRINGER INGELHEIM PHARMA INC • BRISTOL PHARMA • BRISTOL-MYERS SQUIBB • CHILTERN • CK LIFE SCIENCES INTERNATIONAL • CLINSYS INDIA LTD • CLINTEC INTERNATIONAL • CMIC CO LTD • COOK MEDICAL • COVANCE INC • CRF INC • DAIICHI SANKYO CO LTD • EISAI CLINICAL RESEARCH SINGAPORE PTE LTD • ELI LILLY & CO • EXCEL PHARMASTUDIES INC • FAMILY HEALTH INTERNATIONAL • FUGA BIOTECHNOLOGY CO LTD • GENZYME • GLAXOSMITHKLINE • GLENEAGLES CRC PTE LTD • GLENMARK PHARMACEUTICALS LTD • GVK BIOSCIENCES PVT LTD • HIRUDOGENESIS BIOTECHNOLOGY • HUMAN GENOME SCIENCES • i3 ASIA PACIFIC • ICON CLINICAL RESEARCH PTE LTD • INC RESEARCH • JANSSEN PHARMACEUTICAL • JIANGSU HENGRUI PHARMACEUTICAL • JOHNSON & JOHNSON • KALBE VISION • LILLY-NUS CENTRE FOR CLINICAL PHARMACOLOGY • LUNDBECK A/S (SINGAPORE) • LUNDBECK EXPORT A/S • MEBIOPHARM CO LTD • MEDIDATA SOLUTIONS WORLDWIDE • MEDTRONIC INTERNATIONAL LTD • MERCK PTE LTD • MERCK SHARP & DOHME (I A) CORPORATION • MINISTRY OF HEALTH VIETNAM • MSD PHARMACEUTICALS PVT LTD • NATIONAL AGENCY OF DRUG & FOOD CONTROL • NATIONAL UNIVERSITY OF SINGAPORE • NOVARTIS • OTSUKA PHARMACEUTICALS • PANGU BIOPHARMA LTD • PAREXEL • PFIZER • PHARMANET • PHARMANIAGA BHD • PHARMEXOR SHANGHAI REP OFFICE • PITTIGLIO RABIN TODD & MCGRATH (PRTM) • PPD • PRA INTERNATIONAL • QUINTILES • QUORUM REVIEW • RANBAXY LABORATORIES LTD • RPS INC • SANOFI AVENTIS • SEMLER RESEARCH CENTRE PVT LTD • SINGAPORE CLINICAL RESEARCH INSTITUTE • SUPER RELIGARE LABORATORIES LTD • TAKEDA CLINICAL RESEARCH • TLC PHARMACHEM INC • UNITED LABORATORIES INC • VANTHYS PHARMACEUTICAL DEVELOPMENT • WOCKHARDT LTD • WYETH PHARMACEUTICALS • AND MORE!

For more information on this event, visit the webpage to download the brochure and register for the event.




Thursday, September 29, 2011

Can we add velocity and “smartness” to clinical trials with tech and social media? Damn right we can!

Partnerships In Clinical Trials 2012 Media Partner goBalto has teamed up with this blog to bring you weekly perspectives on the clinical trials and outsourcing industry. We are very excited to present you with weekly contributions leading up to this year's event.


Can we add velocity and “smartness” to clinical trials with tech and social media? Damn right we can!

Okay first off, “Hi my name is Leif and I’m a Mac-a-holic.” Say it loud and say it proud! I use this system on account of its the best one out there, hands down. Its a Unix workstation in a pretty wrapper and gives me the ability to do so many things and integrate them seamlessly. These days in the clinical world the move is towards intelligent work flow and being able to take the machine aspect out of it, is commonplace.
At work we are one with email, Skype chatting all day with colleagues, checking out and changing a document or Keynote on Dropbox on an iPhone before a presentation, etc. And catching up with industry peers and friends via Twitter or Facebook. Is there a way to harness this for the clinical world? I say a resounding yes! Lets take something simple and look at the impact of the iPad today.

Mobile Devices, Making Life a Little Easier.

Sure its got amazing cachet but it is just being fully integrated into the world of clinical after getting a foothold in business. This device now makes good on the promise of communication and information being at your finger tips at all times now. Laptops have had wireless capability but to be able to use one anywhere at anytime has not been realized. Now that this giant iPhone has arrived, the ability to move about with complete fluidity, engaging in uninterrupted discussions, reviewing data, reports, and metrics is here to stay. (Okay granted you have to have 3G/4G, but come on….!) For our system Tracker, a person managing clinical trials can check up on their trial and get an instant snapshot of, in study start-up, what is going on at any hour of the day or night. Real time power combined with the ability to convey that info to anyone on their team. Work on an eCRF in a collaborative workspace and immediately load it into a study document library where it can be reviewed and approved in the cloud.

Central labs will be reviewing CT’s, x-rays, MRI’s, blood data, etc., and be able to shoot the results over to the project leads. Collect e-signatures and be able to speed up time lines by eliminating not only faxes but couriers as well. Does FDA believe in this? Absolutely. Aside from their push for e-sig’s over the past couple of years they have given full approval to MIM Software this past winter that allows physicians to review and diagnose image data via iPad or even iPhone or any tablet for that matter. Yes, that’s right, the FDA is more cutting edge than you would believe. Shocking, huh?!

Ubiquitous Social Media

As more and more groups are forming on social media sites, searching for patients will become even more common place. Tapping into this vast rich source of raw public data is just now being realized for what it can be utilized for. By giving the public more information about not only the trials that are being run, it will give them an easier time to be able to seek out and ultimately inquire about getting on new therapies in the form of a study. It’s said that only about 3-5% of cancer patients enroll in a trial. Up to 40% of Ph.III trials will close due to lack of achieving endpoints due to the failure of accruing enough patients, thus wasting the contribution of those that enrolled. By being able to tap into larger populations via social media via Twitter tweets or even videos on YouTube, a larger base can be reached and new therapies can be realized. Use these sites for more than just talking about what you bought at the store or one more “adorable” cat video.

According to the Pew Research Center, 57% of American adults surf the Web for health-related information. The Pew Research Center also reports 52% of Americans aged 18 to 64, and 75% of those aged 18-29, are on at least one social networking site. And with 57% of Americans searching the web for health related information, bingo, huge target market! And how many of these people utilize computers/tablets/smart-phone or a combo of them? Web 2.0 is reaching into an area that has long been dominated by paper and replacing cellulose with 1’s and 0’s.

Closing Thoughts
These days you don’t have to reprogram the tool, just pick it up and use it. With the vast array of computing devices and bandwidth to surf the web getting bigger and bigger, information gathering and dispersal in the trial world is commonplace and powerful. (For those of us who are acolytes of the Temple of Steve, Mac products make it far easier and cooler looking!)

About the Author
Leif Erickson is a Director of Business Development at goBalto. He has over 19 years of experience in the pharma and biotech industries, including 5 years of research at 2 La Jolla based biotech companies and helped start the Diversa Corporation. Just don’t try and talk to him about PC’s. You’ll get nothing but radio silence…

To learn more about what we do and how we want to help the clinical study startup please contact Leif.




Wednesday, September 28, 2011

Parterships in Clinical Trials Asia Session Spotlight: Ensure Drug Development Success with Your Chinese Partners- Working with Global CROs vs. Local CROs

Each week leading up to Partnerships in Clinical Trials Asia, we'll be highlighting a session from the upcoming conference. It will take place October 12-14, 2011, in Shanghai, China. For more information, visit our webpage to download the brochure. 

Featured Session: Ensure Drug Development Success with Your Chinese Partners- Working with Global CROs vs. Local CROs
Featured Speaker: James Tsui, Contracts & Outsourcing, Roche Product Development Asia Pacific, China
About the Session:
  • • Partnership models that have proven to be effective in Chinese collaborations, with a focus on key differences in culture, business values, and management styles
  • • Examples of different partnership models in the entire Asia region
  • • Is the global CRO model the right model for China? Versus smaller in-country CROs?
  • • Key considerations in working with Chinese CROs




Monday, September 26, 2011

Should clinical trials be flexible for more targeted drugs?

Dr. Marie-C-cile Le Deley, Associate Professor of Clinical Epidemiology and Biostatistics at the Institut Gustave-Roussy, Villejuif, France, believes that clinical trials for targeted oncology drugs should not be the standard multi-year clinical trial due to the specificity and individualization each drug takes on.  This could be achieved through smaller trials with less stringent evidence criteria.  According to News Medical, instead of one large clinical trial, many should take place, certainty is found through many clinical trials testing the drugs.

Le Deley also points out that since these are personalized medications treating the patients, there are lower chances of poor outcomes because of the cytotoxic methods that killed all cells.

She stated:
"We found that there were important gains in survival attributable to a strategy of conducting more trials with smaller sample sizes and relaxed evidential criteria compared with those required under traditional trial designs.  The downside of this approach is that we also reduce the certainty of the findings: we might select as a new temporary standard a treatment that does not work better than the existing best therapy, but the fact that we will conduct many more trials will allow such errors to be quickly remedied."

This November, IIR will be hosting Biomarker Applications For Improved Clinical Trial Outcomes, gathering the top minds from the oncology clinical trial industry to discuss best standards and procedures for conducting clinical trials in this space.  For more information on the speakers and the program, download the brochure here.

Do you agree with Dr. Le Deley?  Should clinical trials be flexible for the new targeted and personalized oncology treatments?




Thursday, September 22, 2011

Tips for Translation, Localization and Regulatory Compliance in the Pharmaceutical Industry

Partnerships In Clinical Trials 2012 Media Partner goBalto has teamed up with this blog to bring you weekly perspectives on the clinical trials and outsourcing industry. We are very excited to present you with weekly contributions leading up to this year's event.


Tips for Translation, Localization and Regulatory Compliance in the Pharmaceutical Industry

Pharmaceutical translation and localization is not an option, but an ethical and lawful imperative when new drugs are being tested and existing drugs are being marketed globally. A pharmaceutical company’s successful international presence demands an ethical commitment to the ethnic market. A vast number of the clinical trials are currently held abroad where where accurate translation of highly technical and medical terminology is crucial for many non-English speaking participants.

If you pick up a bottle of one of your prescription medicines you’ll see various types of information on it – dosage and frequency of use, storage instructions, side effects, warnings, etc. – often in more than one language. Based on more than a decade of providing quality translation and localization consulting services to leading companies in the healthcare and life sciences industries, our guest author offers the following tips for translation and regulatory compliance:

1. Do not assume that you can use English-language labels in foreign countries.

In the European Union (EU) countries, for example, several directives, including the Clinical Trials Directive, Medical Device Directive (MDD) and In-vitro Diagnostics Directive (IVDD), have specific provisions that make translation of medical labels mandatory into the language or languages of the country in which the products are being tested, distributed, or sold. See the following directives which govern what labeling and instructions for use must accompany your product: Directive 98/79/EC of 27 October 1998 (IVDD) and Directive 93/42/EEC of 14 June 1993 (MDD).

2. If you do not have the expertise within your company, hire an international regulatory consultant and work with a professional language service provider who has expertise in the specific in-country guidelines.

A consultant who is thoroughly familiar with the labeling and packaging regulations in foreign countries can review all regulatory compliance issues and provide expert guidance to your translators as they begin the translation process. For example, drug manufacturers and medical device companies who plan to test or market their products around the world must meet various in-country regulatory requirements. One of such regulatory requirements is proper translation, design, and content of all labeling and instructions for use. Specifically, the European Union has issued several directives regulating the CE mark, which is required prior to distributing medical and in-vitro diagnostic devices in the EU. Pharmaceutical companies looking to distribute in the U.S. must have certification that the foreign-language labeling is complete and accurate.

3. Do not use a canned machine translation program.

Errors in translating medical labeling or instructions for use could lead to regulatory and/or product/civil liability. Therefore, it is especially important to work with professional translators who have medical and pharmaceutical translation experience, education, or both. Machine translation is not precise enough to accurately translate the highly technical terminology used in medical labels, and worse, could cause a misinterpretation of the actual meaning altogether.

4. Consider developing medical labels for each geographic region with similar regulatory requirements.
More and more pharmaceutical and medical device companies develop region-specific labels or instructions instead of trying to fit all languages into one universal piece. For example, for the countries of NAFTA (United States, Canada, and Mexico), in which FDA-approved drugs can be marketed, the labels would include English, French, and Spanish languages.

5. Build a long term relationship with your professional language service provider.
Developing a new medicine is a costly and long process. A faulty translation can result in market delay or lead to product recalls. In some cases, it can even lead to violation of FDA regulations or product liability lawsuits. To eliminate any possible risk, Regulatory Affairs Departments of pharmaceutical companies need to work together with a professional language translation providers, preferably on a long-term basis. By centralizing the translation process within your organization you will benefit from consistent quality of all translations, faster turnarounds, and reduced translation costs.

Closing Thoughts
There is more to pharmaceutical and medical device packaging and label translation than replacing words with the native language. It is imperative to achieve a translation quality that moves beyond language, cultural, and regional differences, as well as meets all local and international regulatory guidelines.

About the Author
Ting Zhuang is the founder and executive director of Globalization X-Change Bay Area (GXBA), a non-profit association where Bay Area globalization professionals can “Meet Different” to network and build friendships. She is also the program director and chair of globalization strategy at Proz.com. A native of China, Ting has more than 10 years of in-depth globalization knowledge in leading enterprise product strategies for the international markets in the technology, e-commerce, multimedia, entertainment, pharmaceutical and HR industries. She has taught courses at UC Davis, City University of New York and China Institute. She is also an internationally recognized speaker at many leading industry conferences. Ting holds a MA in Applied Linguistics from UC Davis and speaks four different languages.




Wednesday, September 21, 2011

Parterships in Clinical Trials Asia Session Spotlight: Leverage the Use of Adaptive Clinical Trial Design to Cut Costs, Boost Operational Efficiency and Reduce Study Timelines

Each week leading up to Partnerships in Clinical Trials Asia, we'll be highlighting a session from the upcoming conference. It will take place October 12-14, 2011, in Shanghai, China. For more information, visit our webpage to download the brochure. 

Featured Session: Leverage the Use of Adaptive Clinical Trial Design to Cut Costs, Boost Operational Efficiency and Reduce Study Timelines

Featured Presenter: Stephen Porter, CEO, VDDI Pharmaceuticals


About the session:  The potential benefits of adaptive trials are exciting - enhancing the drug development process by requiring fewer patients and a reduced time to meet study endpoints. However, they are very challenging to implement. Hear lessons learned from the use of adaptive clinical trials in other regions of the world, and the potential benefits and challenges of applying those approaches to clinical trials in Asia




Tuesday, September 20, 2011

Digital data collection for remote patients

One of Mashable's newest reports states that 73% of America's adults text and that 1/3 of them also prefer to be reached via text.  It's not surprising when recently Applied Clinical Trials detailed the recent Phase IV Pfizer study for Detrol LA.  They found that by using cell phones with a diary tool programmed in successfully reached their target audience.  Exco InTouch operated the remote clinical trial, and introduced the patients to the cell phones and their capabilities via DVD at the beginning of the trial.

In addition to reaching their remote target audience, mobile clinical trials have been known to positively influence recruitment, retention and compliance, they found that they had success reaching trial members nowhere near the Clinical Site.

How can the successful adaption of SmartPhones help more clinical trials successfully recruit patients?  Do you think there will be an issue if more clinical trials turn to this method and leave behind the rendez-vous point at the site?




Friday, September 16, 2011

New provisions for the 2011 Financial Conflicts of Interest Regulations

Source: HHS.GOV
After 15+ years, The U.S. Department of Health and Human Services has published its final rule governing financial conflicts of interest involving investigators conducting Public Health Service (PHS)-supported research. In the 2011 FCOI Regulation are several modifications that will have an impact on the conflict of interest compliance programs at grantee organizations.

Please see the key provisions below.

  • • Amended definition of "Investigator” covers who must disclose.
  • • New definitions of “Key Personnel” and “Senior/Key Personnel” for whom disclosed information must be made publicly available.
  • • Lower monetary threshold for mandated disclosures.
  • • Broader mandated disclosures captured in the revised definition of “Significant Financial Interest” (SFI).
  • • Fewer excluded interests from definition of SFI.
  • • Mandatory disclosure of policies and certain SFIs on a publicly available website.
  • • Implications for institutions with more stringent policies.

For a description of each point above, please visit this webpage.

Conflict of interest (COI) compliance is a complex discipline with many moving parts. In large healthcare organizations with many projects and research professionals, the process can be daunting. When addressing conflicts, a company must have data that is easy to mine and use to support their financial disclosure efforts and reduce risk. To streamline this process, Osprey Software Solutions introduced Osprey COI RiskManager™, an enterprise-class compliance management system with the guidance and support of a major healthcare provider.

About Osprey Software Solutions Osprey Software Solutions, Inc. is a premier team of experts in the design and development of complex business applications. Osprey has assembled one of the most highly regarded teams of architects, engineers, and consultants in the software development business. The Osprey team has an outstanding track record in the design and delivery of large scale, advanced business systems in a variety of industries, including: Financial Services, Lending, Energy, Healthcare, and Defense. For more information about Osprey’s COI RiskManager please contact Michael Vidoni, author of this article, email or by phone 888.677.7394, ext.1004




Thursday, September 15, 2011

Save the trees! Paperless trials now!

Partnerships In Clinical Trials 2012 Media Partner goBalto has teamed up with this blog to bring you weekly perspectives on the clinical trials and outsourcing industry. We are very excited to present you with weekly contributions leading up to this year's event.


Save the trees! Paperless trials now!

How long has going paperless been a goal in clinical trials? Ever since the first remote data entry systems were utilized some 20 years ago there has been the promise of being able to one day be in a world, (clinical) that stops or barely uses paper. Maybe now that the interfaces that we utilize are fast enough, secure enough, and robust enough that this can become a reality. Maybe we are about to finally turn the corner.

When the first documented clinical trial was run back in 1025 AD in Persia by Avicenna it was recorded on, anyone…? Bueller, anyone,? Yup, paper, or papyrus back then. No way would he have ever dreamed the mountains of paper that are consumed every day/year in this industry. Between IRB’s, pharma, CRO’s, sponsors, investigators, and on and on the collection of these enormous amounts of data go on paper. But some of you will be quick to jump and point out that EDC and CTMS systems are taking away that need for cellulose. EDC sure, but CTMS, not really. CTMS systems address the process, not the paper. Yes they manage the complexity of the trial process but they do little to reduce the amount of paper generated by the study activities.

How Much Paper Really Costs

Lets look at costs both in terms of monetary and then time. The British company Datamonitor has found that on average pharma/life science companies will spend between $12-17mm per year on mailing and copying of CRF’s, budgets, contracts, etc. By being able to utilize EDC and CTMS systems that actually have in place intelligent workflow, (And not many do…), the costs could be reduced by as much as $9-12mm per year on paper and postage/courier costs alone. A single page will cost as much as $1.25 to cover just the silly costs of warehousing the paper to sit in a nice climate controlled room/floor/building. Heck the National Cancer Institute alone last year, in their estimate, generated over 100,000 pages to develop and correspond documents for their studies.

And now time considerations. Using paper forms around 15-20% of docs are shipped overnight by post or courier. Time lost waiting for someone to sign it and more time lost waiting for it to be returned. With the push by FDA and ICH to use eSigs, this is an enormous amount of time that can be saved, especially in study start-up where the number one cause for delays in trials occur. In general it takes 3-5 days per signature where as an eSig takes only seconds to complete. Factor in being able to eliminate lost or misplaced documents, jammed fax lines, jammed copiers and you can see how much time can be saved. That saving goes right to the bottom line and helps get the trial moving and ultimately the medicines to people who need them the most.

Combining interoperable digital identities, digital signatures and cloud computing in a intelligent manner will now make the paperless trial a reality. Work in the cloud in a collaborative environment on one document, no longer trying to piece together who has what version. When you add up the factors that cause the greatest delays in a trial, the most come from approval of paper. Moving to an electronic format is one of the biggest single points of reducing costs and managing time in a trial. Utilizing eTMF’s gives a huge reduction on all three.

Closing Thoughts
Is it going to happen? The question shouldn’t be is it but when will it happen. All of us are in a sense pulpwood vampires sucking down the cellulose from a tap on the forests. Embracing the power of systems on place to move to a true electronic frontier will not only save time and money but it will make a difference in the environment as well. Put aside how this goal has been politicized and just put it in terms of being able to have these big plants around just to look at and sit under. To sit under while you are working smarter on your iPad, signing docs, and shooting them over in the cloud. All use of paper will not be fully eliminated of course but the benefits of dollars saved, reduction/elimination of document errors and most importantly, speeding up the time to market for new drugs, going this way demands the change.


About the Author
Leif Erickson is a Director of Business Development at goBalto. He has over 19 years of experience in the pharma and biotech industries, including 5 years of research at 2 La Jolla based biotech companies and helped start the Diversa Corporation. To learn more about what we do and how we want to help the clinical study startup please contact Leif.




Wednesday, September 14, 2011

Parterships in Clinical Trials Asia Session Spotlight: Keynote: SFDA Update on Clinical Safety and Monitoring Guidelines and the Current Regulatory Climate in China

Each week leading up to Partnerships in Clinical Trials Asia, we'll be highlighting a session from the upcoming conference. It will take place October 12-14, 2011, in Shanghai, China. For more information, visit our webpage to download the brochure. 

Featured Session: Keynote: SFDA Update on Clinical Safety and Monitoring Guidelines and the Current Regulatory Climate in China

Featured Speakers: Wenmin Du, Executive Director, SFDA

About the session:  
The agency is working on improving its monitoring in foreign clinical trials including entering into inspection agreements with foreign counterparts, increasing the number of foreign sites inspected and developing new oversight models. Prepare your company for increased scrutiny of ethics committees, trials, and investigator sites:
  • • Hear about the latest SFDA initiatives
  • • Discuss best practices to ensure proper interpretation of regulatory requirements for GCP in the current regulatory environment by reviewing selected case studies
  • • Examine limitations for ADR in clinical trials
  • • Updates on harmonization of regulations in the region
  • • Share best practices of SFDA certifi cation program




Tuesday, September 13, 2011

CVM team (Veeda Malaysia) visits Veeda Ahmedabad for in-house training

CVM team (Veeda Malaysia) visits Veeda Ahmedabad for in-house training

CVM team (Veeda Malaysia) has arrived in Ahmedabad in the last week of August 2011 and will be undergoing rigorous training in all key aspects of Phase I Clinical Research in the months of August- September 2011.



The objectives of the visit and associated training programme would comprise of the following aspects:
1) To practically demonstrate to our CVM team all clinical activities related to Phase I studies and BA/BE studies
2) To give exposure to other functional areas related to Phase I and BA/BE studies like QA, Bioanalytical, PK and Stats, ICT, Purchase procedures and so on
3) To give exposure to philosophy and guiding principles of Veeda work culture
4) To know each other well as team members
5) To develop team spirit between CVM team and different functional teams of Ahmedabad and to establish good working relationship between them

Source:
 http://blog.veedacr.com/2011/09/cvm-team-veeda-malaysia-visits-veeda-ahmedabad-for-in-house-training/
More at: http://blog.veedacr.com




Friday, September 9, 2011

Is your company attending the 15th Annual eClinical Integration Summit?

Attend the 15th Annual eClinical Integration Summit, the leader in presenting latest technologies and innovations to maximize your clinical trial data management. This year features over 10 case studies presented by the top pharmaceutical executives at the forefront of regulations and standards, implementation, and integration of technologies.

You will meet Clinical Data experts from these companies:
Allergan Inc * Biogen Idec Inc * Boehringer Ingelheim * Bristol Myers Squibb * Duke Clinical Research Institute * Exelixis * Genzyme * GoBalto Inc * Infinity Pharma * Language Connections * Novartis Vaccines * Oracle Health Sciences * Pfizer * PharmaNet * PRA International * Roche*
Rochester Clinical Research * Shire Pharmaceuticals * Singularity University * Society for Clinical Data Managers * Target Health * Transperfect Translations * Tufts CSDD * Valeant Pharmaceuticals North America

Download the latest conference brochure to learn more about the program.  The eClinical Summit is taking place September 19-21, 2011, in Boston, MA.




Thursday, September 8, 2011

Sales Cycle and Adoption Curve in the Clinical Research Landscape

Partnerships In Clinical Trials 2012 Media Partner goBalto has teamed up with this blog to bring you weekly perspectives on the clinical trials and outsourcing industry. We are very excited to present you with weekly contributions leading up to this year's event.



Sales Cycle and Adoption Curve in the Clinical Research Landscape

If you’ve spent any time at all working in the clinical research and/or pharmaceutical/biotech/med-device industries, when you think of sales cycles and adoption curves for new technology usually there is a long ‘groan’ involved.
Pharma companies are conservative – we get it. Let’s face it, our approach to medicine today is not unlike throwing darts in the dark. Very few compounds are of much therapeutic benefit and the costs associated with finding the ones that are, studying them, and bringing them to market are astronomical. So are the risks involved. It is natural that approaches are very conservative.


I am in no way bashing the pharma industry for producing imperfect cures. This is a complicated process and in the scope of our history our approach and safe guards in the quest for meaningful medical breakthroughs have never been more effective. Scrutinizing heavily every aspect of the approach to this process is understandable. Medicine is changing though and so is the entire world in which we live. Information technology has profoundly changed the way we live today (personally and professionally) versus even 5 years ago.


Technology Adoption


This really struck me recently when I read a blurb on the brochure for the eClinical Summit. It comes from Ray Kurzweil, from Singularity University. He’s described as “the restless genius” by the Wall Street Journal. Ray recognizes that we are at a pivotal time in health technologies and in particular with respect to genetics, Ray points out:


“…medicine has transformed into an information technology. As such, medicine is now subject to the “law of accelerating returns,” and in 10 years technologies will be a thousand times more powerful than today, and a million times more powerful in 20 years. Up until recently, health interventions were hit or miss. Today it is within our grasp to slow the aging process and take full advantage of advances in bio- and nanotechnology occurring now and evolving at an accelerating pace in the years ahead. “


I work with a leading silicon valley company with top software development engineers. I don’t believe the word “conservative” is in their vocabulary. We are an agile development company, which means we design, build and design solutions in a rapid iterative manner – in stark contrast to our customers (and competitors.)

That’s ok though; it doesn’t mean we can’t play nice and achieve great things together in reasonable amounts of time. I’ve already seen it happen with big companies. They may surprise you and turn around things quicker than expected!

I believe that an approach with an open mind, having no predetermined outcome or expectations, will yield the path you need to follow to achieve a successful collaboration with customers in this marketplace. The key to getting people and clients through their own adoption curve is to provide them with a solution to a problem first.

If they recognize your solution and see value now you can help them get through the curve. Meaning, be flexible – very flexible and creative in your approach. The client is driving but YOU are navigating. At this point you can help by making the rest of the process easy for them and showcasing this as THEIR success.

As for finding the right solution to the problem: Recently an esteemed colleague of mine showed me a great article on ways to spot markets ripe for disruption.

Closing Thoughts
The author of this article, Luke Williams, a fellow at Frog Design and author of Disrupt: Think The Unthinkable To Spark Transformation In Your Business. states:

“…more often than not, it’s the small, seemingly unbroken aspects of a situation that provide the richest opportunity areas for innovation. These are often the nagging issues that never get much attention. We ignore them, precisely because they don’t change.”

So it seems to follow that in order to provide a solution to someone’s problem, you may first have to help them identify the problem. Most people agree that study startup is broken and cumbersome, yet everyone is extremely attached to their spreadsheets! The idea of getting through study startup with the easy you find in making a purchase at Amazon.com is one that probably hasn’t been considered by most of our clients.

I also believe that more and more those of us in technology and life science will see the industry accelerate their vetting processes. As solutions become more sophisticated, targeting specific pain points, they will also become more intuitive and economical. Nothing but good stuff on the horizon for the combination of information technology and medicine!

As is the case with many of my blogs, I hope to start a dialogue here and welcome input from vendors and buyers. What approaches to vetting new technologies are the buyers out there employing? For example, I know of sponsor companies setting up internal departments just for this purpose.

For those of you Selling to this marketplace – your thoughts on expediting the purchasing process and can we manipulate the adoption curve?

Thanks for reading!

About the Author

Dan Manak is the Director of Sales at goBalto and a graduate of the University of Wisconsin – Madison. After earning his bachelor of science degree in Molecular Biology he began his career in pharmaceuticals with Hoffman-La Roche, holding positions in sales, sales management, and training. He has worked in pharmaceuticals, health care, and clinical research for over 20 years with Fortune 100 companies as well as start-ups. For the past seven years he led a small clinical research service organization as the President and Director of Business Development. His expertise and passion exist specifically in the area of clinical study start-up, having worked on several hundred protocols and initiating close to a thousand investigative research sites. In his spare time, Dan is a volunteer EMT and martial artist/Instructor.

About goBaltogoBalto is a small team that creates simple, focused and affordable web based software for the global clinical trial industry. Our products offer drug trial sponsors the easiest possible way to start their clinical studies on the web, which makes them feel better. www.gobalto.com




Wednesday, September 7, 2011

Parterships in Clinical Trials Asia Session Spotlight: Overcome the Biggest Challenges in Partnering for Late Phase Trials

Each week leading up to Partnerships in Clinical Trials Asia, we'll be highlighting a session from the upcoming conference. It will take place October 12-14, 2011, in Shanghai, China. For more information, visit our webpage to download the brochure.

Featured Session: Overcome the Biggest Challenges in Partnering for Late Phase Trials

Featured Panelists: James Cai, Vice President for Clinical Development, Atyr Pharma (Moderator)
Jimmy Bautista, Regional Medical Director, Eisai Asia
Allan Riting Liu, Vice President, Fosun Pharmaceutical

About the session: 
• Determine why late stage development is getting the most interest from the investing public
• Hear lessons learned in partnerships and internal and external collaborations
• Identify the best partnering models and strategies for late phase development




Thursday, September 1, 2011

How do you define what a patient-centered clinical trial means?

Craig Lipset, member of the Advisory Board for eClinical Summit, joined us recently for an eClinical Podcast.  He shared many of his insights and opinions with us regarding the current state of digital and clinical trials.

Today we feature this question: How do you define what a patient-centered clinical trial means?

Craig's response: Well, I would say there are two aspects to really being patient-centric. The first is around our ability to engage with patients in planning and designing our studies. We can reach out to patients and patient groups and gather their insights on end-point relevance and feasibility. Patients have a voice and they want to share that input in how we are designing our studies.


The second is more around our ability to engage with patients in a research process or in the trial. And this is where we are looking at all those touchpoints with a patient in our study. Historically, clinical trials have been very investigator-centric. They are hub and spokes. We go to investigators and only recruit patients that are in geographic proximity of those sites. And we ask the patients to go in and out of those sites, but it is a burden on those patients. But, we are demonstrating an ability now to actually place the patient at the center of the trial and use new technologies, new processes to enable the trial to come to the patient. There is a virtual trial that we are piloting at Pfizer, which is one realization of that vision.

To hear Craig's full interview and view the transcript, download it here.

For more information on the eClinical Summit, taking pace September 19-21, 2011 with the Clinical Business Expo, download the brochure here.




Parterships in Clinical Trials Asia Session Spotlight: Innovative Strategies for Accessing Clinical Capabilities in Asia – Responding to Challenges in Global Development Environment

Each week leading up to Partnerships in Clinical Trials Asia, we'll be highlighting a session from the upcoming conference. It will take place October 12-14, 2011, in Shanghai, China. For more information, visit our webpage to download the brochure.

Featured Session: Innovative Strategies for Accessing Clinical Capabilities in Asia – Responding to Challenges in Global Development Environment
Session Speaker:  Carl Firth, Chief Executive Officer, Aslan Pharmaceuticals
About the Session:
• Why consider Asia for clinical trials – beyond the cost advantage
• Innovative partnership models for accessing capabilities
• Leveraging capabilities in Asia to respond to growing pressures in global drug development