Tuesday, April 17, 2012

Complimentary Web Seminar: Unlocking the Pharmacy Channel for Clinical Trial Patient Recruitment

Sponsors of Partnerships in Clinical Trials McKesson present the complimentary web seminar:
Unlocking the Pharmacy Channel for Clinical Trial Patient Recruitment
Thursday, May 17, 2012
2:00 PM-3:00PM EDT

Meeting Description:
About the web seminar: Hear about opportunities and proven methods for reaching a large volume of highly qualified patients for clinical studies through the pharmacy channel. Original research from the nonprofit Center for Information and Study on Clinical Research Participation (CISCRP) will be presented, which demonstrates the viability of the pharmacy as a channel for education about clinical trial participation.

McKesson will present results from a recently completed online observational study that successfully utilized a centralized PI model and the McKesson StudyLink program to achieved a 73% referral to enrollment conversion rate.

Register here: https://cc.readytalk.com/r/q2lnf6t0l8tj
Use Proirity Code: P1700W2BLOG

What you will learn:
  • - The pharmacy channel, and specifically the pharmacist, as an untapped resource for reaching a large volume of highly qualified potential clinical study participants.
  • - The unique process by which the McKesson StudyLink program can identify, prescreen and refer highly qualified and interested clinical study participants through the pharmacist.
  • - The desire and willingness of the public to engage in clinical studies after learning about them from their community pharmacists, based on key findings from market research conducted by CISCRP. 
  • - The motivation and interest of community-based pharmacists -- who are well known for their strong personal relationships with customers -- to participate in programs like StudyLink. 
Speakers:
  • - Diane Simmons, President and CEO, Center for Information and Study on Clinical Research Participation (CISCRP)
  • - Carrie Hurwitz, Director, Corporate Strategy & Business Development, McKesson Corporation
  • - Susan Sikora, Founder, CONDUIT Health Communications LLC
Register to join us Thursday, May 17.
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