Thursday, January 31, 2013

Partnerships Session Spotlight: Leveraging Data and Innovative Technologies to Achieve Superior Patient Engagement and Biometric Health Improvement in Patients with Diabetes

At least 80% of total trials are delayed at least one month because of unfulfilled enrollment so patient engagement in clinical trials is becoming imperative in the clinical trial process. A truly patient-centric approach is needed.  In today's Partnerships in Clinical Trials session spotlight, we share a case study that gives insights into how multiple companies partnered to build an innovative diabetes management solution using a combination of Express Scripts data and employer access, engaging website and smartphone app for patients, a cellular-enabled wireless glucometer, an online community and leveraging gamification for superior patient engagement.

Partnerships in Clinical Trials will take place this April 21-24, 2013 in Orlando, Florida. For more information on this session and the rest of the agenda, download the brochure.  If you'd like to join us, as a reader of this blog when you register and mention code XP1800BLOG, you'll save 15% off the standard rate.

Featured Session:  Leveraging Data and Innovative Technologies to Achieve Superior Patient Engagement and Biometric Health Improvement in Patients with Diabetes

Featured Speakers: Larry Brooks, Director, Business Model & Healthcare Innovation, Boehringer Ingelheim Pharmaceuticals, Inc.
Abbe Steel, Vice President, Patient & Physician Services, United BioSource Corporation

About the session: Get a sneak peek into one of the latest social/digital disease management systems being created with one of the only FDA-approved wireless glucometers for truly personalized feedback and coaching sessions. A truly patient-centric approach, this case study session gives insights into how multiple companies partnered to build an innovative diabetes management solution using a combination of Express Scripts data and employer access, engaging website and smartphone app for patients, a cellular-enabled wireless glucometer, an online community and leveraging gamification for superior patient engagement.




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