Tuesday, January 29, 2013

Patients media habits are evolving, why aren't our patient recruitment efforts?

During 2012, the average time individuals spent listening to radio per day was 92 minutes.  Mobile media usage, such as listening online radio, per day was merely 10 minutes behind that declining number at 82 minutes. The mobile listening per day is up a significant amount from 54 minutes a day in 2011.  The transition of users to this medium is in full force, and ProVergent Strategies believes that mobile usage will only go up once technology finds a way to infiltrate the cars of those who drive to work every day.  So this begs the question as to why clinical trial recruitment for patients has done little changing and evolving over the past few years to reach the new mediums where their potential patients are receiving their information.

FierceBiotech focused on patient recruitment looking at how low enrollment numbers and attribute recruitment methods as a part of this.  Many are still using many traditional mediums such as television and radio when attracting patients.  In a study from Tufts, 37% of sites were not bringing in enough patients and 11% were failing to bring in any patients at all.  As if the numbers weren't concerning enough, there is a lack of patients participating often results delayed drug development with affects a Pharma company's bottom line significantly.

Collaboration, communication and innovation is needed to fix the patient recruitment process.  At the Patient-Centered Clinical Trials Summit at Partnerships in Clinical Trials, we're striving to bring you leaders in the industry who are using new and innovative ways to bring more patients to clinical trials including presentations from University of Utah who will address recruitment efforts and trial designs that affect patient participation.  UCSF School of Medicine and BBK Worldwide will also  look at online patient participation and how to keep participants active and enrolled throughout trial.  For more information on this symposium and the rest of the agenda, download the brochure.  If you'd like to join us April 21-23, 2013 in Orlando, as a reader of this blog when you register with code XP1800BLOG, you'll save 15% off the standard rate.

Do you think this will continue to be a problem for Pharma?  Or as the millennials begin to move into the job market, will they bring their evolving media trends habits with them into the CRO patient recruitment space?

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