Friday, March 15, 2013

Partnerships TV: Capture and Navigate New Markets: Challenge of Entering New Markets

In today's featured episode of Partnerships TV, we look at the presentation from Steven Wunker at the 2012 event Capture and Navigate New Markets: Challenge of Entering New Markets.   In this episode, he looks at how companies emerge to find success when targeting markets whose needs have not been met.  He points out that ultimately  really successful companies have found an untapped need of the consumers and tap those markets when they are ready to be met and the technologies are available.

Partnerships in Clinical Trials 2013 will give you the tools to connect, collaborate and innovate in the clinical trials sector. The session The Evolution of Clinical Trial Partnerships Initiative to Forge Innovative Collaborations Across the Entire Healthcare Chain looks at how, like mentioned in by Wunker, the business landscapes are changing and innovation is key to survival. Panelists including Kathleen Ford, Head, Global Clinical Operations, Merck Serono; Ed Pezalla, National Medical Director for Pharmacy Policy and Strategy Office of the Chief Medical Officer, Aetna; Christine Dingivan, MD, Executive Vice President and Chief Medical Officer, PPD; and Kelly D. Davis, MD, SVP Medical and Research Services, Express Scripts will gather to share the shifts in the clinical trials industry and how their organizations are innovating and adapting to the new aspects of the industry. For more information on this session and the rest of the agenda, download the brochure. If you'd like to join us this April in Orlando, as a reader of this blog, register to join us and mention code XP1800BLOG to save 15% off the standard rate!

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