For this episode of the Partnerships in Clinical Trials podcast, we sat down with Matthew Stumm, Principal and Creative Director of BBK Worldwide. During the interview, we discussed some key reasons sponsors should optimize for mobile. For example, 35 – 50 percent of BBK Worldwide’s clients’ website traffic is coming from mobile devices. While a number of variables affect the volume of traffic – therapeutic area, disease, age of target audience, region of the world – a considerable amount of mobile traffic exists across all of them. And it’s here to stay.
Download the podcast here.
Read the transcript here.
BBK Worldwide is a Partner of this year’s Partnerships in Clinical Trials Event. Matthew will be presenting on Web-Based Patient Recruitment Insights and Mobile Data Analytics on Monday, April 22, at 2 p.m., and his colleague, André Briola, will be sharing innovative social media solutions during the Digital Expert Panel: Effective Social Media Use for Advanced Clinical Trials on Wednesday, April 24, at 2 p.m. Please look for BBK's Booth at #211. As a reader of this blog when you register to join us and mention code XP1800BLOG, you'll save 15% off the standard rate!
To connect with Matthew directly, link in with him at www.linkedin.com/in/matthewstumm
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