Wednesday, April 10, 2013

Please join us for an upcoming #BBKPCTChat Twitter Chat

This post was authored by André Briola.  Briola directs BBK Worldwide’s strategic consultation group, assessing the patient recruitment marketplace and client needs to provide pinpointed, cutting-edge solutions with affordable costs and measurable results. André brings a precision, keen insight, humor, and ability to see the big picture to his work, making him an invaluable and respected resource to clients. Connect with Andre to stay up-to-date on his insights on patient recruitment.

Date: Tuesday, April 16
Time: 2:00 – 2:30 p.m. EST
Topic: Social Media Innovations for Global Patient Recruitment
Hashtag: #BBKPCTChat

Not sure how to participate? Well, let me explain what this is all about. Then you’ll find information later in this blog about how to join us. It’s easy – and fun!

We’re so excited to be back on board with Partnerships in Clinical Trials and can’t wait for this year’s Orlando conference. I’ll be participating in the Digital Expert Panel: Effective Social Media Use to Advance Clinical Trials. I’ll be joining Amy O’Connor, Director of Digital Government Affairs, Eli Lilly, on the panel.

After talking with the social media team here at BBK, we decided the best way to start discussing social media is by using social media! So we are proud to sponsor the first ever Partnerships Twitter Chat on Tuesday, April 16, from 2:00 - 2:30 p.m. EST. The chat is designed to be a jumping-off point for the conference to discuss some of the hot topics around social media in patient recruitment. The hashtag to follow along is #BBKPCTChat.

Topics include the use of social media listening services, successes in using social media for patient recruitment, and the role social media can play in educating patients about clinical research. If you’ve never participated in a Twitter Chat before, don’t worry! There are helpful instructions below.

I look forward to tweeting with you all on Tuesday, April 16!

How to Participate in a Twitter Chat

A Twitter Chat, also known as a Twitter Party or a Tweet Chat, happens when a group of people tweet about the same topic using a specific tag (#) called a “hashtag” that allows it to be followed on Twitter. Once the Twitter Chat starts, BBK will pose a topic of discussion every three to five minutes for the participants to share opinions.
  • • When you join the chat, spend a moment to scan the tweets around the tag. Who is talking? If there is a host or a featured guest, what questions have been posted? What is the theme of the chat?
  • • Feel free to share tweets from within the chat with your network, perhaps by re-tweeting or with comments, but don’t forget to use the hashtag so people can follow along.
  • • Re-tweeting the posts of another user in the chat is a common way to support statements from other tweeters and share them with your own networks.
  • • If you ask a question or respond to someone in the chat, use the hashtag so everyone can be in on the conversation.
  • • If you have enough space in the tweet to share their post and comment, too, that’s great. But if there isn’t, you can re-tweet their comment intact and then @mention them with your feedback and be sure to use the hashtag.
    • - It is not OK (in most cases) to use a Tweet Chat stream to market your own product or services.
  • • You might want to let people know beforehand that you’ll be participating in a chat. This is a nice way to support the host and let your network know you may be a bit noisy during that time.






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