Co-Sponsored by Eli Lilly & Co. and UBC
In Collaboration with IIR’s Partnerships in Clinical Trials
Until now, you've been focused on building an awesome app. But don't forget about your submission video. It's often the first thing that judges and voters review.
A good video tells the story behind your submission, providing a clear and concise explanation of what your app is and does.
Establish your elevator pitch. In the first few seconds of your video, explain why your app is awesome. You can get into the details of how it works later on in the video, but treat the opening seconds of your video as you would a movie trailer or TV ad: pique your audience’s interest.
Show, don't tell. Demonstrate your app's functionality and features through screencasts. Explaining what it does and how it works helps judges and voters understand and appreciate your product design.
Keep it simple. Per the official rules, your video shouldn't be much longer than five minutes. As Thomas Jefferson once said, "The most valuable of all talents is that of never using two words when one will do."
Uploading takes time. Don't wait until the last minute to upload your video. Due to file size, format, and your Internet connection, uploading a video to YouTube or Vimeo could take anywhere from a few minutes to several hours.
Get organized. Write out a script of what you’ll say and demonstrate in your video and rehearse it before recording.
First time making a video? Check out our list of screencasting tools.
As always, we’re here to help. If you have any questions about video requirements or the challenge in general, drop us a line at firstname.lastname@example.org with "Patient Engagement" in the subject line.
This post was co-posted with ChallengePost. Partnerships in Clinical Trials will take place March 30-April 2, 2014 in Las Vegas. For more information on the program, download the agenda. If you'd like to join us, as a reader of this blog, when you register to join us and mention code XP1900BLOG to save $100 off the current rate. Lowest rates of the year expire Friday, January 10.