Thursday, March 6, 2014

45 New Apps Set to Advance Clinical Trial Patient Engagement!

United BioSource Exec Reviews Wave of Mobile Innovation in Clinical Trials

By Marc Dresner, IIR

This month, 45 new mobile apps designed to improve patient engagement in clinical trials will debut at the 23rd Annual Partnerships in Clinical Trials conference running March 30th to April 2nd in Las Vegas.

The tools have been submitted by technology developers for the “Patient Engagement App Challenge,” a first-ever industry competition to create mobile apps that engage and empower patients enrolled in clinical research studies.

According to Abbe Steel, VP, Patient & Physician Services at United BioSource Corp. (UBC), one of the competition judges, and whose company is co-sponsoring with Eli Lilly and Enlight Biosciences, the Challenge aims to advance clinical research participation and retention by introducing tools that support the patient.
Abbe Steel

“Our goal is to help transform the clinical trial experience for patients by using software to improve patient education, communication, appointment scheduling, medical adherence…really, anything to keep patients engaged and involved in clinical trials,” Steel said in a podcast interview with Inside Clinical.

Steel said she hopes the Patient Engagement App Challenge will encourage a flood of innovative solutions on par with patient-centric technology trends occurring across healthcare, in general.

“While many of the newer mobile health concepts are being used in the commercial space, very few have made their way into clinical trials.”

“While many of the newer mobile health concepts are being used in the commercial space, very few have made their way into clinical trials,” Steel told Inside Clinical.

“As mobile technology, social media and health IT continue to advance, we need to adapt our strategies,” she added.

In this interview with Inside Clinical, Steel also discusses the role gamification can play and the variety of other areas—recruitment, compliance, disease management, caregiver support—that future such app challenges could address.



Editor’s notes: The Patient Engagement App Challenge winners be announced Tuesday, April 1st at the 23rd Annual Partnerships in Clinical Trials Conference.

To learn more about the Patient Engagement App Challenge, visit http://patientengagement.challengepost.com

For more information or register for the 23rdAnnual Partnerships in Clinical Trials Conference running March the 30th through April 2nd in Las Vegas, visit www.clinicaltrialpartnerships.com.  As a reader of this blog, you can save $100 off the current rate when you register to join us and mention code XP1900BLOG.


ABOUT THE AUTHOR/INTERVIEWER
Marc Dresner is IIR USA's senior editor and special communication projects lead. He is the former executive editor of Pharma Market Research Report, a confidential newsletter for marketing researchers in the pharmaceutical industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.




No comments: