Over the course of the last two and half days, there was a great deal of discussion worthy of being shared. Social media helps to amplify this thought leadership and we'd like to thank everyone for their tweets this week. Out of nearly 1,000 tweets between 233 participants, we were able to pick six that warrant your attention.
Graham Hughes, SAS: "It's not about the data, it's about the insight" - yes! #PCTUSBig data (AKA "real world data") was a big theme this year. No surprise there. The fact that it is such a buzzword has diluted some of it's meaning over time. This week we were reminded again and again that the return on big data comes from the insight it provides and not just the metrics in and of themselves.
— Lilly Clinical OI (@Lilly_COI) April 2, 2014
Patient-centricity is core to innovation in #clinicaltrials. #PCTUSPatient centricity was another topic that was top of mind with many leaders this week. This idea was one that was met with heavy approval from attendees. The message here: Clinical trials revolve around patients and in order to be successful, it is the patients that need to be involved.
— PPD (@PPDCRO) April 1, 2014
I admit to "Big Data" fatigue.The term starts to mean everything & nothing. Speaking to value & methods to realize it works for me #PCTUSJerry is almost certainly not the only one suffering from some degree of big data "fatigue". The value is there but the method for extracting that value appears to be something that needs to be addressed on a case-by-case basis.
— Jerry Matczak (@gmatczak) April 2, 2014
@pfizer 'Technology plays huge role in Strategic Partnership to innovate #RealTime Data critical' #pctus @ICONplc @PAREXELAnother one of everyone's favorite words: Innovate. That said, this tweet warranted a spot on our list as a gentle reminder. Thanks for the tweet, MaryAnne.
— Dr. MaryAnne Rizk (@RizkManagement) April 2, 2014
Key from my talk MT @PartnershipCROs: "Incorporate patient feedback into at least one trial you do this year." #PCTUS pic.twitter.com/Xznbiwn2mDThis was a big takeaway from Roni Zeiger's discussion on patient centricity on day two. Roni spoke passionately one open lines of communication between doctors and patients as well as giving patients a say in clinical trials.
— Roni Zeiger (@rzeiger) April 1, 2014
Yes, still single-digit number of pharma tweeters - need many more. RT @gmatczak Like! @Deebev1 calls #PCTUS crowd to tweet!Deidre BeVard challenged the delegates of the conference to be more social. There is a lot to be shared and much to be learned at conferences such as Partnerships in Clinical Trials. Social media provides a medium to expedite this learning process. That said, we can certainly appreciate where Deidre is coming from.
— Paul Ivsin (@ivsin) April 1, 2014