Tuesday, July 29, 2014

Understanding culture and goals key to success in conducting clinical trials in Asia

This past April at Partnerships in Clinical Trials, speaker Patrecia Flynn Valone, Senior Director, Development Operations, Takeda took a few minutes to share some of her insights.  During our exclusive interview, Patrecia identifies many of the touch points that are critical in engaging and successfully conducting clinical trials in the Asia Pacific region.  She stresses at the beginning of the interview that it's important to recognize and embrace the fact that the region has many different cultures and is very diverse.  China is very different from Australia, Japan is very different from Malaysia.  This diversity is also important to embrace when looking at working with a CRO.  What is your strategy in the region?  Will a global, regional or local CRO suit your needs the best?

Watch the full interview here:

Patrecia Flynn Valone will be joining us this September at Partnerships in Clinical Trials Asia for the presentation How Does Risk-Based Quality Management Reduce Cost & Time of Clinical Trials? this September along with these clinical trial professionals Matthias Boedding, Global Safety Leader, Pharmacovigilance & Risk Management, Bayer Healthcare, China and Cheong Guan Leong, Regional Manager, Clinical Development Quality Assurance,Glaxosmithkline, Singapore. For more information on this session and the rest of the program, download the agenda. If you'd like to join us this September in Shanghai, as a reader of this blog, when you register to join us and mention code XP1975BLOG, you can save 20% off the standard rate.

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